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National Certificate



Develop the skills required to be successful as an Advertising Practitioner by entrenching all the essential business competencies to pursue a lucrative career in the Marketing & Advertising Industries.

About the Qualification

Advertising practices demand an attention to detail, adherence to deadlines, work ethic, positive regard for others i.e. colleagues and clients, professionalism and a willingness to go beyond the obvious.  The purpose of this qualification is to ensure that qualified learners understand advertising agency processes, systems and technical methods in general, and specialise in the processes, systems and technical methods that they are to be involved in by achieving specific competence.  These structures, processes, systems and technical methods refer to copywriting, art direction and design, client service, media buying, television or radio production, and print production.

For the individual that achieves this qualification, it means improved levels of competence to compete in their sphere of interest by achieving defined learning outcomes in a shorter space of time, getting a foot in the door to progress to higher levels on the learning and career pathway in Advertising, and improved employment opportunities as a result of the integration of knowledge (theory) and skills (practical) to do their job from day one. The industry also benefits from increased efficiency and saving time and money, and improved competitiveness and quality. Access to information and products and services is improved, with resulting social and economic benefits.

Although this qualification provides an exit point from the learning and as such students do not have to achieve an entire qualification before earning a living, learners can come back and continue their learning process at any time.  In addition, certain outcomes achieved to qualify are transferable to other fields, for example, project management, team work, seeing from another person's point of view, and improves career options for qualified learners. To qualify, learners learn to learn by evaluating progress and outputs, and improving on their own work.

After completion of this programme you will be able to:

  • Evaluate advertising assignment outputs & progress
  • Fully grasp the agency process, systems & technical methods
  • Create opportunities to progress to higher levels of the industry
  • Analyse & source information required for advertising decision-making
  • Forge long-lasting relationships with industry professionals working with top brands
  • Interpret information for advertising assignments to determine resource requirements
  • Implement, coordinate & manage advertising assignment activities according to client briefs
  • Present ideas, make recommendations regarding appropriateness & relevance of ideas recommended
  • Understand copywriting, art direction & design, client service, media buying, television, radio production, print production etc.

Discover the Role of Advertising as a Powerful Communication Tool

Become a prime candidate! Start developing yourself today as a master of this art by becoming a scholar and practitioner of excellent advertising. This qualification will open up a wide range of possibilities for you.

Target Audience

The National Certificate in Advertising (SAQA 58820) is aimed at developing managers and leaders who fully appreciate the relevance of the Fifth Industrial Revolution (5IR) and the importance of socio-economic matters in the transformation of the workplace that represents current realities, and who has become empowered to appropriately respond to this need. Students will focus on the key elements of business management, leadership, organisational behaviour, holistic thinking, technology and innovation management.

This qualification is ideal for those who pursue

  • Careers in television or radio production or as television or radio assistants
  • Client service careers such as media, sales experience, or agency client organisations
  • Art direction and design careers from related fields such as visual arts, craft, or theatre
  • A copywriting career in fields such as Journalism, and are in the process of changing careers
  • Careers in print production or as print production assistants from production companies or technical printing backgrounds
  • A media buying career path, or where internal promotion is prevalent, or starting a career after completion a senior certificate

Benefits enrolling for this programme

  • The module and course content promote awareness of the benefits of being entrepreneurial
  • Modules and courses are designed around the role of business management & leadership
  • Learning interventions are aligned to emerging market realities and related strategies
  • A variety of assessment techniques & tools are applied
  • Workshops are lectured by industry experts 
  • Programme scheduling is flexible

Minimum Admission Requirements

  • National Senior Certificate (NSC) (a): A minimum of 30% for English or a minimum of 30% in English, or
  • National Certificate (NC) (V) or equivalent at level 4 – a minimum of 40% in English, or
  • A Senior Certificate (SC), also known as Adult Matric for candidates older than 21 years, with a minimum of 33.3% in English.

The following learning is assumed to be in place before embarking on this Qualification

  • Language and communication competence at NQF Level 4.
  • Mathematical literacy at NQF Level 4.
  • Computer literacy at NQF Level 1.
  • Record sound from a single source (e.g. radio, tape recorder).
International students with Senior School Certificate can apply.
This Qualification can be achieved wholly, or in part, through Recognition of Prior Learning (RPL). 
For more detailed information about the programme and the institutional prospectus, please reach out to us at orders@nomix.co.za.

The National Certificate in Advertising is a NQF level 5 qualification.


Develop advertising activity specifications
 Investigate and explain marketing communications concepts 8
 Present advertising ideas 7
 Recommend resources for advertising assignments 15
 Select information for advertising assignments 10
 Supervise a project team of a technical project to deliver project objectives 14
 Access, process, adapt and use data from a wide range of texts 5
 Sustain oral interaction across a wide range of contexts and critically evaluate spoken texts 5
 Write and present for a wide range of purposes, audiences and contexts 5
 Contract suppliers for advertising assignments 15
 Establish customer needs and relationships 16
 Apply basic business accounting practices 9

Programme Duration

The programme is typically completed in one year not exceeding a maximum of eighteen months. This qualification is delivered both through blended learning and distance learning, which utilises a wide range of teaching and learning methodologies including digital support. It is delivered with innovative teaching methods.

Awarding Institution 

This qualification is delivered by Media Academy (Pty) Ltd.

Media Academy is a Media Information & Communications Technologies (MICT) accredited training provider, MICT Reg. No 13800.

About Media Academy

Our academy provides an opportunity for the creatives and budding media entrepreneurs of this world to gain a recognised qualification in media broadcasting and advertising, while benefitting from hands-on work experience in a live broadcast and media company.  Backed by SPACE TM – a well-known and reputable strategic media agency – our academy certainly has street cred, making it the perfect playground for a new generation of media legends.  Our goal is to ensure that you walk away with both an NQF5 qualification and a foot in the door of the media industry. There’s only so much a textbook can teach you, which is why we put theory into practice in a real environment. It’s here where you can live out your innovative ideas and learn from encouraging mentors.  Our awe-inspiring media academy is ideally located in the trendy neighbourhood of Melville, the birthplace of South Africa’s broadcasting industry and home of creative visionaries.  Live out your creativity in our surrounds and leave the academy with a certificate and experience.  We nurture the creators, rule-breakers, hard-workers and budding media legends!   

For more detailed information about the programme and the institutional prospectus, please reach out to us at orders@nomix.co.za.


Tuition Fees

The total cost of the qualification is R 43,290.00

The institution does not charge for an Application Fee of R 500.00, in addition an Admission Fee will be payable upon enrolment.  The milestones in the registration procedure are as follows:
  1. Submit your application
  2. Receive an acceptance letter or feedback on your Application
  3. On acceptance of the offer you make the payment according to the payment option agreed, including the Admission Fee of R 5,000.00 to initiate your enrolment
Year 1

The total cost of the qualification may be split over the duration of the programme.  Alternative payment options and arrangements are available.  You  may select your preferred payment option during registration, keeping in mind that monthly instalment options include interest.  Please contact us at orders@nomix.co.za for further details.

The module costs do not include prescribed books or any other learning fees. Books or any other learning fees are an additional cost that the students must factor into their calculations for their full costs of study (e.g. books, e-books, meals, accommodation & coaching etc.)

This qualification is available as a learnership or a bursary. Please contact orders@nomix.co.za for alternative pricing options. 

Please refer to the Nomix™ Terms and Conditions to get more information on our pricing policy.

 World Application

We make learning happen by means of real-world application. This includes unique research opportunities based on the real-life challenge, experienced in the workplace. Students are encouraged to apply their learning in their respective industries.

 Remote Learning

Many of our students are working professionals in their respective industries, influenced by the continuous change continuum. We have customised all our programmes with flexibility, affording you the possibility to study from anywhere in the world.

 Return on Investment

Our assessments and projects are aimed at solving real-world problems and finding implementable solutions that enhances workplace efficiencies. Employees and learners acquire the knowledge and skills to make meaningful contributions in work contexts.

About the Naional Certificate
The National Certificate is specifically designed with the focus on enabling and cultivating students to master a specific range of competencies in preparation for the workplace.  Members of an organisation, whose career paths have not necessarily included the acquiring of formal qualifications, may now realise their full potential by developing them to value their roles in both social and organisational contexts and preparing them to perform their jobs efficiently within a modern workplace. 

The qualification not only equips students with the know-how needed to recognise particular value-sets, institutionalise an appreciation of meaning, cultivate intuitive emotions & assimilate a universal presence, but it also provides them with personal development opportunities while they meet their job requirements.  Furthermore, the learning journey is aimed at acquiring robust business management and life competencies such ethics, intelligence, collaboration and knowledge to operate in a cooperative environment.  The curriculum is coupled with the choice of elective modules in the curriculum that enhance the student's conceptualisation and competencies in specific areas, such as people, systems integration, the use of technology and creativity in management from the person’s individual performance within an organisation.
About the Advertising Field of Study
Advertising hungry legends can get a recognised National Certificate in Advertising (NQF Level 5) while actively working on campaigns for brands. Our academy is where theory and practice integrate, ensuring you are fully equipped to walk straight into the working world. We provide a once-in-a-lifetime opportunity to study and apply knowledge in an actual studio environment, giving you a head start in the media world.

Your mornings are spent in lectures learning the principles of advertising. Afternoons are reserved for time in a working studio, where you will join some of the brightest minds in their real-life playground, a place where creativity runs wild. You will work on actual client campaigns and deal with scenarios not covered in textbooks.

At the end of the course, you will have the skills necessary to break down a brief, understand the agency process, and create results-driven campaigns using scripts, stills and video.

The advertising world is competitive. To succeed, you need to adhere to deadlines, pay close attention to detail and have a strong work ethic. Our advertising course teaches you how to navigate these areas successfully. Once qualified, you will walk away with a NQF Level 5 certificate in Advertising. You will demonstrate competency in various specialities within this field, and have the ability to compete internationally. These specialities can include anything from media buying and TV/radio, copywriting, art direction, client service to print production. You will have gained valuable experience while working in-house in our live studio.

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